--- title: "Globalmeta · Strategy, Design, Technology and AI" description: "Globalmeta is an Istanbul-based, AI-native digital experience studio and agency building strategy, design, technology and AI products within one team." url: https://globalmeta.net/en/ language: en alternate_tr: https://globalmeta.net/ date_modified: 2026-09-25 publisher: Globalmeta usage: "Content may be quoted, cited and used for AI training and answers with attribution to globalmeta.net." --- Open to new possibilities. # Let’s see the unknown, together. Globalmeta: an Istanbul-based, AI-native digital experience studio and agency Strategy, design, technology and AI: we turn ideas into experience. Idea. Experience. Impact. ## Our process Three steps, one route IDEA ### Idea Finding the right question is half the answer. Strategy starts here. EXPERIENCE ### Experience We make the idea tangible: interface, product, content, event. IMPACT ### Impact The work is live. Its impact continues. Work that leaves a mark, results you can measure. Our expertise ## A good idea should turn into work. We study where you stand, build the experience and track its impact. Strategy, design and technology: one team, one goal. **Digital Ecosystems** We build the site, content, integrations and measurement on one backbone; a new need no longer starts a new project. Information architecture, content model and integration plan are decided together from day one; editors publish without waiting for developers, and a migration keeps old addresses and search authority intact. Scope: Information architecture and URL structure · CMS setup and component system · CRM, form and API integrations · event and data layer for measurement · migration and redirect plan · post-launch quality checks [Explore the service](https://globalmeta.net/en/services/digital-ecosystems) **Creative Strategy** We build the message, the offer and the campaign idea around your customer’s moment of decision. We describe the audience by decision context and customer language, not by assumption; offer, campaign and channel narrative come from one frame, so every channel carries the same value. Scope: Brand narrative and message hierarchy · campaign idea and content pillars · audience and decision-context map · offer architecture · landing-page and ad copy framework · creative test hypotheses [Explore the service](https://globalmeta.net/en/services/creative-strategy) **Mobile Experience** We find the steps that slow people down on mobile, then improve flows, forms and load speed together. We design for touch, not a shrunken desktop; PWA, native or mobile web is decided together, by the use case. Scope: Mobile journey audit · touch-first interface and prototype · form, payment and application flows · speed and media budget · micro-conversion tracking · post-launch improvement backlog [Explore the service](https://globalmeta.net/en/services/mobile-experience) **Performance Marketing** We feed creative, landing-page and channel tests with sales data. Budget flows to what converts. A channel’s role follows the business goal and the conversion type, not the platform; reporting shows CRM and revenue signals, not platform metrics alone. Scope: Channel, offer and funnel audit · conversion tracking (GA4, GTM, CAPI) · search, social and remarketing campaign architecture · budget allocation and bidding strategy · creative and landing-page test plan · weekly experiment and reporting rhythm [Explore the service](https://globalmeta.net/en/services/performance-marketing) **Visual Identity** From logo to typography, from interface to template: we build the visual language. The brand looks the same on every surface. We do not stop at a PDF guideline; interface rules, ad and presentation templates turn the identity into a system your teams use every day. Scope: Logo system and usage principles · colour, typography and iconography · web and interface rules · social media and ad templates · presentation and proposal material · brand guideline with worked examples [Explore the service](https://globalmeta.net/en/services/visual-identity) **Measurement and Analytics** We design the measurement plan, the data flow and the reports backwards from the decision you need to make. Instead of dashboards that show everything, indicators that trigger decisions; marketing data joins CRM and revenue, so the real contribution becomes visible. Scope: Measurement plan and event taxonomy · GA4, GTM, data layer and CAPI setup · funnel and cohort views · lead quality and CRM matching · attribution and conversion definitions · decision-focused dashboard design [Explore the service](https://globalmeta.net/en/services/advanced-analytics) **Event Experiences** Registration, check-in, touchpoints on site and follow-up after the event: we build it all as one experience. The event page is more than an announcement; registration, programme and content sit in one place, attendee data flows cleanly into your CRM, and when the event ends, content and follow-up carry on. Scope: Registration and event page · invitation and reminder flow · stage, streaming and interaction technology · on-site check-in and digital touchpoints · attendee data and CRM integration · post-event content and measurement [Explore the service](https://globalmeta.net/en/services/event-experiences) **AI-Native System Design** We design the AI product around your workflow, your data and your users, then develop it with findings from pilot use. AI is not a single feature but the core of the context, memory, security and integration layers; masking of sensitive data, role-based access and audit logs come built into the architecture. Scope: Use case and pilot design · knowledge base and context architecture · secure workspace, roles and access · system and data integrations · human handover and oversight flows · pilot measurement and scaling plan [Explore the service](https://globalmeta.net/en/services/ai-native-system-design-and-solutions) Let’s define the work you have in mind, together. [Tell us about your project](mailto:hello@globalmeta.net?subject=Yeni%20projemi%20konu%C5%9Fmak%20istiyorum) · [+90 850 330 10 10](tel:+908503301010) Selected work ## From idea to reality. [See all work](https://globalmeta.net/en/work/) - [TÜBİTAK](https://globalmeta.net/en/work/tubitak) — 3D product film / Unreal Engine - [Unibaby](https://globalmeta.net/en/work/unibaby) — UX / UI / Website - [Richland](https://globalmeta.net/en/work/richland) — Performance marketing - [Tecimen Gallery](https://globalmeta.net/en/work/tecimen-gallery) — Branding / Website / Event - [Vialand](https://globalmeta.net/en/work/vialand) — Conversion rate optimisation - [D-Smart](https://globalmeta.net/en/work/dsmart) — Website / Campaigns - [CeyBer Digital](https://globalmeta.net/en/work/ceyber-digital) — Branding / Website / Event - [Telkotürk](https://globalmeta.net/en/work/telkoturk) — Website / Campaigns hubApps / Product family Born at Globalmeta. ## hubApps It made our own work easier first. Scattered work, endless email threads, proposals nobody could track. We solved them in our own operation, then turned the fixes into products you can use too. hubApps / 01 workHub Team operations ## The operating system for your team. Clients, projects, effort and invoices, in one record. It works without you opening the panel. [Explore workHub](https://workhub.globalmeta.net) How the work flows ### Plan. Progress. Bill. Group tasks by project or by date; the calendar and the timeline draw on the same data. hubApps / 02 helloHub Shared inbox ## All your hellos, in one space. Run the WhatsApp Business API from one panel. No commission on message fees, and your data stays in Türkiye. Connect your WhatsApp Business number to helloHub through Embedded Signup. You never touch the token or webhook setup. [Explore helloHub](https://hellohub.ai/en) hubApps / 03 shareHub File sharing ## Good work, better shared. Turn your Word, PDF, Excel, HTML or Markdown file into a link that stays current. You choose who can open it; in Agent Space, agents on the same project exchange documents. shareHub Sample interface · Sample data SHARES ### Every file, a current link. Proposal, report or dashboard. The same link shows the current content, and you keep access time-limited or revoke it. VERSIONING ### The file changes. The link stays the same. Upload the new version. The link you shared stays the same. ACCESS ### Open sharing. Limits you set. Email or domain permission, a one-time code or a PIN. You set the duration. VIEWS ### Which version, how many views? See views broken down per version. Know whether the latest one reached them. CONNECTIONS ### Publish from Claude. Continue on the same link. Publish from Claude or Cursor over MCP. Your apps connect to the same content over REST. AGENT SPACE ### A shared inbox for your agents. Agents of people on the same project send messages, documents and notes in the Space. Invitations are accepted only with the invited email address. hubApps / 04 [HubAI](https://hubai.chat/) Your business’s assistant on WhatsApp ## Let people do their work. HubAI answers questions with your business’s own information, learns what is needed and hands the conversation to your team when necessary. It never makes things up. [Explore HubAI](https://hubai.chat/) WHATSAPP CONVERSATION ### One question. One answer, uninterrupted. CUSTOMER Do you offer dog washing? HubAI Yes, we do. Which service are you considering for your dog? From your knowledge base Routine question handled. From one question to the next step. Examples show how the product works; the interface and conversations are illustrative. Together, further ## Good work, with good partners. Partnerships open the infrastructure; brands show where the work runs. ### Technology partnerships ### Brands we work with The next step ## Together, one step further. Strategy, design and technology. We define the scope and the timeline together in our first conversation. [Let’s talk about your project](mailto:hello@globalmeta.net) [hello@globalmeta.net](mailto:hello@globalmeta.net) · [+90 850 330 10 10](tel:+908503301010) · [Kartal, Istanbul](https://globalmeta.net/en/#iletisim) Insights ## What we think while we build. [See all articles](https://globalmeta.net/en/insights/) - [The first step to being found: being understood.](https://globalmeta.net/en/insights/ai-visibility) — AI visibility · Not from a technical file; we start with content, links and organisation information. - [A good interface starts with the right question.](https://globalmeta.net/en/insights/digital-experience) — Experience design · We describe a web project by the user’s tasks, not by page count. - [Draw the flow before you choose a product.](https://globalmeta.net/en/insights/connected-workflows) — Connected systems · We make the handovers between communication, files and team work visible. Globalmeta / Article archive ## A little deeper. - [The Meeting Where Everyone Is Right](https://globalmeta.net/en/insights/the-meeting-where-everyone-is-right) — 31 August 2026 · Can all performance marketing data really be seen in one place? - [Putting a Formula 1 Car in City Traffic](https://globalmeta.net/en/insights/formula-1-city-traffic) — 31 August 2026 · When the corporate world meets AI-native systems, what collides is not technology but rhythm. - [The Morning Your Account Is Gone](https://globalmeta.net/en/insights/account-verification) — 27 June 2026 · Meta and Google now suspend brands that skip business verification or trip a policy flag. Why social media account verification has become critical, and what to do about it. - [My Ads Are Visible But I Cannot Sell: Why and How to Fix It](https://globalmeta.net/en/insights/ads-visible-no-sales) — 5 January 2026 · High impressions but low sales? A practical breakdown of why campaigns fail to convert and how to fix the funnel. - [Google and Meta’s New Advertising Algorithms](https://globalmeta.net/en/insights/google-meta-ad-algorithms) — 19 December 2025 · From audience targeting to value proposition fit: how to update performance strategy under next-gen ad algorithms. - [Data-Driven Performance Marketing: How to Capture Higher Conversions](https://globalmeta.net/en/insights/data-driven-performance-marketing) — 25 November 2025 · Digital growth now rewards measurable impact over mere visibility. A data-centric framework to improve conversion performance. - [Performance Marketing 101: Foundations of Measurable Success](https://globalmeta.net/en/insights/performance-marketing-101) — 15 October 2025 · A practical guide to performance marketing with KPIs, strategy fundamentals, and measurable growth outcomes. - [Next Generation Web Experience](https://globalmeta.net/en/insights/next-generation-web-experience) — 15 July 2025 · The rules of winning in digital are being rewritten. Websites are no longer just showcases, but decision-driving experience hubs. - [Redefining Brand Identity for the Digital Era](https://globalmeta.net/en/insights/brand-identity-digital-era) — 15 June 2025 · How modern brands are adapting their visual language to thrive across digital touchpoints and immersive environments. - [Event Tech: Bridging Physical and Digital](https://globalmeta.net/en/insights/event-technology) — 20 November 2024 · How hybrid events are reshaping the industry, using AR and VR to extend reach and engagement beyond the venue. - [Sustainable Digital Design](https://globalmeta.net/en/insights/sustainable-digital-design) — 15 October 2024 · Reducing the carbon footprint of digital products through efficient coding, optimised assets, and green hosting solutions.