---
title: "Gratis · E-commerce UX / UI case study · Globalmeta"
description: "Gratis case study: user experience and interface design for the personal care market’s e-commerce site."
url: https://globalmeta.net/en/work/gratis
language: en
alternate_tr: https://globalmeta.net/isler/gratis
date_modified: 2026-11-09
publisher: Globalmeta
usage: "Content may be quoted, cited and used for AI training and answers with attribution to globalmeta.net."
---
GRATIS UX / UI

# A big store, easy to browse on screen.

For Gratis, Türkiye’s personal care market, we designed the user experience and interface of its e-commerce site, simplifying discovery and the shopping flow across a broad product range.

- **Scope:** [E-commerce](https://globalmeta.net/en/services/digital-ecosystems), [UX / UI](https://globalmeta.net/en/services/mobile-experience)
- **Year:** 2025

[See the website · Gratis](https://www.gratis.com/)

Case study

## Context and goal

### Context

Gratis is a retail brand selling cosmetics and personal care products through stores across Türkiye and its e-commerce site. The range is very broad and campaigns change often; users usually want to find a product quickly or discover the campaigns.

### Challenge and goal

Our goal was to fit the broad range into a structure that is easy to explore, design the campaign and product areas in an interface that is comfortable on mobile, and simplify the shopping flow.

Approach

## What we did

### Information architecture

We organised categories and navigation around the path users follow when looking for a product.

### Interface design

We designed the home, category and product pages with a clean interface that puts campaigns and products first.

### Mobile experience

We built search, category shortcuts and product cards mobile first, around touch behaviour.

### Shopping flow

We simplified the steps from product to basket and checkout.

Output

## Deliverables and outcome

### Deliverables

- Category and navigation structure
- Home, category and product page designs
- Mobile interface design
- Shopping flow design

### Outcome

Gratis’s e-commerce site presents the broad range together with its campaigns in an experience that is easy to browse. Users reach the product they want quickly through search and category shortcuts, and shop just as comfortably on mobile.

## Work images

Services

## Services used in this project

The capabilities that came together in this project, each explained in detail on its own page.

- [Digital Ecosystems](https://globalmeta.net/en/services/digital-ecosystems): We architect scalable digital platforms that serve as the nervous system of your business.
- [Mobile Experience](https://globalmeta.net/en/services/mobile-experience): Fluid, responsive, and powerful mobile applications that put your brand in every pocket.