# Globalmeta Brand Media Kit Specification (Schema)

This document provides a token-efficient, machine-readable specification of the Globalmeta brand identity assets, design choices, file packages, and usage constraints.

## 1. Brand Identity Overview
- **Brand Name:** Globalmeta
- **Slogan:** Idea. Experience. Impact.
- **Industry:** Digital Experience Studio (Branding, Development, UX/UI, Performance Marketing)
- **Official Website:** https://globalmeta.net
- **Primary Locales:** Turkish (`/`), English (`/en/`)
- **Media Kit Pages:** https://globalmeta.net/medya-kiti (TR), https://globalmeta.net/en/media-kit (EN)

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## 2. Color Palette Specifications
Official CSS variables and color format mapping:

| Color Identity | HEX | RGB | HSL | Pantone | Role |
| :--- | :--- | :--- | :--- | :--- | :--- |
| `Obsidian Black` | `#1A1A1A` | `rgb(26, 26, 26)` | `hsl(0, 0%, 10%)` | Pantone Black C | Primary Logo, Dark Headings |
| `Carbon Black` | `#2D2D2D` | `rgb(45, 45, 45)` | `hsl(0, 0%, 18%)` | Pantone Cool Gray 11 | Body Text, UI Borders |
| `Snow` | `#FAFAFA` | `rgb(250, 250, 250)` | `hsl(0, 0%, 98%)` | Pantone Bright White | Main Background |
| `Pure White` | `#FFFFFF` | `rgb(255, 255, 255)` | `hsl(0, 0%, 100%)` | — | Card Surfaces, High Contrast |

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## 3. Typography & Text Standards
- **Font Family:** Inter
- **Fallback Font:** System Sans-serif (`sans-serif`)
- **Download package:** `/mediakit/fonts.zip`

### Typography Scales
- **Display / Title:** 48px / Bold (700) / Tracking: -1px / Line-height: 1.05
- **Heading 1 / Sub-display:** 36px / SemiBold (600) / Tracking: -0.5px / Line-height: 1.12
- **Heading 2:** 24px / SemiBold (600) / Tracking: -0.2px / Line-height: 1.25
- **Body / Main Text:** 16px / Regular (400) / Line-height: 1.7
- **Caption / Small Text:** 13px / Regular (400) / Line-height: 1.5
- **Overline / Eyebrow:** 11px / SemiBold (600) / Tracking: 2px / UPPERCASE

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## 4. Logo Systems & Visual Rules
- **Minimum Clear Space:** Keep a border margin around the logo equal to at least `1x` the height of the Starburst logo mark.
- **Logo Files Available:**

| Logo Name | Background Target | Suggested Format | File Path |
| :--- | :--- | :--- | :--- |
| Logo with Motto (Black) | Light Surfaces | PNG | `/mediakit/assets/logo-with-motto-black.png` |
| Logo with Motto (White) | Dark Surfaces | PNG | `/mediakit/assets/logo-with-motto-white.png` |
| Logo Icon Only (Black) | Light Surfaces | PNG | `/mediakit/assets/logo-black.png` |
| Logo Icon Only (White) | Dark Surfaces | PNG | `/mediakit/assets/logo-white.png` |
| Starburst Glyph (Black) | Light Surfaces | PNG | `/mediakit/assets/starburst-black.png` |
| Starburst Glyph (White) | Dark Surfaces | PNG | `/mediakit/assets/starburst-white.png` |
| Globalmeta TM Logo (Black) | Light Surfaces | PNG & SVG | `/mediakit/assets/globalmeta-tm-logo-black.png` & `.svg` |
| Globalmeta TM Logo (White) | Dark Surfaces | PNG & SVG | `/mediakit/assets/globalmeta-tm-logo-white.png` & `.svg` |

---

## 5. Download Packages Reference
- **All Assets:** `/mediakit/globalmeta-brand-assets-complete.zip` (20.4 MB)
- **Logos Only:** `/mediakit/logos.zip` (289 KB)
- **Fonts Only:** `/mediakit/fonts.zip` (9.3 MB, Inter, SIL Open Font License 1.1, `OFL.txt` included)
- **Documents Only:** `/mediakit/globalmeta-documents.zip` (10.3 MB)