Insights / AI visibility
The first step to being found: being understood.
Before preparing for AI search, we look at content, links and organisation information.
First, say clearly what you do
A visitor should understand at first glance who they are dealing with, what you offer and how to get in touch. That is why it pays to describe services not only with slogans but with scope and examples of work.
Put the important information in text
Address, services, contact details and project scope should not live only inside an image. Readable text and links between pages help the visitor find their way and help the content be discovered.
Let technical signals support the content
Page title, description, canonical URL and structured data should agree with the visible content. Organization markup identifies the company; it does not replace real content and descriptions.
Fundamentals before a special file
Google states that AI Overviews and AI Mode need no separate AI file or special schema. The priority is crawlable, useful content. Visibility cannot be guaranteed; index and search performance should be monitored after launch.
Source: Google Search Central · AI features and your website.
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