Let’s see the unknown,
together. Globalmeta: an Istanbul-based, AI-native digital experience studio and agency

We build the site, content, integrations and measurement on one backbone; a new need no longer starts a new project. Information architecture, content model and integration plan are decided together from day one; editors publish without waiting for developers, and a migration keeps old addresses and search authority intact.

Scope: Information architecture and URL structure · CMS setup and component system · CRM, form and API integrations · event and data layer for measurement · migration and redirect plan · post-launch quality checks

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We build the message, the offer and the campaign idea around your customer’s moment of decision. We describe the audience by decision context and customer language, not by assumption; offer, campaign and channel narrative come from one frame, so every channel carries the same value.

Scope: Brand narrative and message hierarchy · campaign idea and content pillars · audience and decision-context map · offer architecture · landing-page and ad copy framework · creative test hypotheses

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We find the steps that slow people down on mobile, then improve flows, forms and load speed together. We design for touch, not a shrunken desktop; PWA, native or mobile web is decided together, by the use case.

Scope: Mobile journey audit · touch-first interface and prototype · form, payment and application flows · speed and media budget · micro-conversion tracking · post-launch improvement backlog

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We feed creative, landing-page and channel tests with sales data. Budget flows to what converts. A channel’s role follows the business goal and the conversion type, not the platform; reporting shows CRM and revenue signals, not platform metrics alone.

Scope: Channel, offer and funnel audit · conversion tracking (GA4, GTM, CAPI) · search, social and remarketing campaign architecture · budget allocation and bidding strategy · creative and landing-page test plan · weekly experiment and reporting rhythm

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From logo to typography, from interface to template: we build the visual language. The brand looks the same on every surface. We do not stop at a PDF guideline; interface rules, ad and presentation templates turn the identity into a system your teams use every day.

Scope: Logo system and usage principles · colour, typography and iconography · web and interface rules · social media and ad templates · presentation and proposal material · brand guideline with worked examples

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We design the measurement plan, the data flow and the reports backwards from the decision you need to make. Instead of dashboards that show everything, indicators that trigger decisions; marketing data joins CRM and revenue, so the real contribution becomes visible.

Scope: Measurement plan and event taxonomy · GA4, GTM, data layer and CAPI setup · funnel and cohort views · lead quality and CRM matching · attribution and conversion definitions · decision-focused dashboard design

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Registration, check-in, touchpoints on site and follow-up after the event: we build it all as one experience. The event page is more than an announcement; registration, programme and content sit in one place, attendee data flows cleanly into your CRM, and when the event ends, content and follow-up carry on.

Scope: Registration and event page · invitation and reminder flow · stage, streaming and interaction technology · on-site check-in and digital touchpoints · attendee data and CRM integration · post-event content and measurement

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We design the AI product around your workflow, your data and your users, then develop it with findings from pilot use. AI is not a single feature but the core of the context, memory, security and integration layers; masking of sensitive data, role-based access and audit logs come built into the architecture.

Scope: Use case and pilot design · knowledge base and context architecture · secure workspace, roles and access · system and data integrations · human handover and oversight flows · pilot measurement and scaling plan

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