From web to campaign,
one brand language.

We renewed the website of Telkotürk, a fibre internet provider, and designed its digital representative, holiday and brand campaigns in one brand language.

Scope: Website Campaigns
Year: 2025

See the website

Case study

Context and goal

Context

Telkotürk is an Istanbul-based internet service provider offering fibre connections to individual and business subscribers. With no-commitment packages and a promise of a personalised experience, it competes in a market that also includes much larger players. In a market like that, being recognisable and consistent across both the website and campaigns is decisive.

Challenge and goal

When a website and campaigns are produced at different times for different needs, a brand starts to look fragmented. Our goal was to build a site that makes packages and sign-up steps easy to follow, and to draw seasonal campaigns from the same visual and verbal language so the brand is recognisable at every touchpoint. Making sure campaigns carried the same promise from the ad through to the site was part of that goal too.

Approach

What we did

Website

We built a site structure that makes packages and sign-up steps easy to understand and comfortable to use on mobile.

Digital representative campaign

We produced a campaign series for the digital representative programme, in which people earn by bringing in new subscribers; set in home scenes such as the kitchen and bathroom, it shows how easily representation fits into everyday life.

Seasonal campaigns

We designed seasonal communication such as “Between two holidays” and the brand campaign with the same identity rules, so each campaign looks like a continuation of the brand rather than a separate job.

Shared brand language

We defined shared rules for colour, typography, composition and tone across the campaigns and the site.

Output

Deliverables and outcome

Deliverables

Renewed website
Package and sign-up page templates
Digital representative campaign series
“Between two holidays” seasonal campaign
Brand campaign visuals
Shared visual rules for campaigns and site

Outcome

Telkotürk’s site and campaigns now read as parts of the same brand. The digital representative series set out a consistent campaign language that presents the representative programme through everyday home scenes, and seasonal campaigns can be produced quickly using the same rules. The site has a simple structure that carries interest from campaigns through to packages and sign-up. For each new season, the team moves forward with a ready system instead of starting from scratch.