Globalmeta
CYBR025ID / 10BRANDING
CeyBer Digital
For CeyBer Digital, which builds AI-powered customer experience solutions, we created the brand identity, website, media content and event applications in one language.
- Year
- 2025
Case study
Context and goal
Context
CeyBer Digital is a technology company that brings together the technology ventures of the CeyBer Group, with offices in Izmir and Istanbul. It develops software that transforms customer service operations using artificial intelligence, automation and digital twin technologies. A company building complex products needs to explain that complexity in a clear, reassuring brand language. We worked with CeyBer Digital on a scope that ran from brand identity and the website to media and events.
Challenge and goal
For a company selling software to organisations, the brand has to inspire the same confidence on the website, in presentations, in videos and at events. Our goal was to build an identity that explains technology through an understandable story rather than cold jargon, and to apply it consistently across every digital and physical touchpoint.
Approach
What we did
Brand identity
We defined colour, typography and visual language to carry the AI theme without falling into clichés; the identity works as one system online and in the event space.
Website
We designed and built a Turkish and English corporate site that presents the product family under one roof and leads from solutions, sectors and success stories to a demo request.
Media content
We produced video and visual content for digital channels, shaping a narrative that shows what the products do, briefly and clearly.
Event applications
We carried the identity into the event space; the event applications come from the same system as the brand online.
Output
Deliverables and outcome
Deliverables
- Brand identity and visual language
- Website design and build
- Video and digital content
- Event applications
Outcome
CeyBer Digital now appears as one brand on its website, in videos and at events. The product family is presented under one roof on the site, in the same visual language, and new content and event applications can be produced from the same identity system.
Services
Services used in this project
The capabilities that came together in this project, each explained in detail on its own page.
- Visual IdentityCrafting the visual language that defines your brand across every touchpoint.
- Digital EcosystemsWe architect scalable digital platforms that serve as the nervous system of your business.
- Creative StrategyWe blend intuition with data to craft narratives that resonate and convert.
- Event ExperiencesBridging the physical and digital worlds with immersive event production and technology.
Next step
Planning something similar?
Let’s talk about telling a complex product’s story in a clear brand language. In the first call, we clarify which step should come first, from identity to website.
Let’s talk about your project