Globalmeta
TCMN026ID / 08BRANDING
Tecimen Gallery
For Tecimen Gallery, an antique, vintage and design objects gallery in Ümraniye, Istanbul, we built one connected system, from brand identity and website to events and performance marketing.
- Scope
- Branding / Website / Event / Media production / Performance marketing
- Year
- 2026
Case study
Context and goal
Context
Tecimen Gallery is a gallery in Ümraniye, Istanbul, bringing together antique, vintage and design objects. Every piece is selected individually and represents either a period or a contemporary design sensibility. The gallery works as both a place to buy and a lifestyle space. A collection chosen with that much care needed to be presented with the same care, online and in the space itself.
Challenge and goal
A collection of rare, one-off pieces cannot be told in the language of a standard shop. Our goal was to build an identity that carries the gallery’s personality, to extend it consistently across the website, events and content production, and to set up digital visibility that reaches the right audience.
Approach
What we did
Brand identity
We defined the logo, typography, colour and composition rules around the gallery’s calm, discerning character; the identity frames the objects without competing with them.
Website
We designed and built a site that makes the collection browsable by category and subcategory and gives each piece its own page with a description and images; pieces can be added to the basket or enquired about through a price request.
Event and media production
We supported the experience the gallery creates in its space with event concepts and photo and video production; the content is reused across digital channels.
Performance marketing
We set up the campaign structure and measurement for audiences likely to be interested in the collection, tracking visits and enquiries within the same framework.
Output
Deliverables and outcome
Deliverables
- Brand identity and usage guidelines
- Website design and build
- Event concept and visual applications
- Photo and video production
- Campaign structure and ad creative
- Measurement and reporting routine
Outcome
Tecimen Gallery now appears with the same identity in the space, on its website and across social channels. Online, the collection is presented in the same calm, selective voice as in the gallery. Event and production content does not stay one-off; it is reused in campaigns and on the site. Because every layer, from identity to advertising, comes from one team, the gallery can move through new collections and event seasons with a consistent system.
Services
Services used in this project
The capabilities that came together in this project, each explained in detail on its own page.
- Visual IdentityCrafting the visual language that defines your brand across every touchpoint.
- Digital EcosystemsWe architect scalable digital platforms that serve as the nervous system of your business.
- Event ExperiencesBridging the physical and digital worlds with immersive event production and technology.
- Creative StrategyWe blend intuition with data to craft narratives that resonate and convert.
- Performance MarketingTurning attention into revenue through targeted, optimised, and measurable campaigns.
Next step
Planning something similar?
Let’s talk about building your brand in one language, from identity to digital channels. In the first call, we clarify which layer should come first.
Let’s talk about your project