Globalmeta
UNBY026UX / 06UX
Unibaby
We designed the interface and website for Unibaby, Sanipak’s mother and baby care brand, simplifying product discovery and the purchase flow on mobile.
- Year
- 2026
Case study
Context and goal
Context
Unibaby is Sanipak’s brand focused on mother and baby care. Its range runs from wet wipes to bath, care and cleaning products, and it also sells directly through its own website. For parents, finding the right product quickly and buying it with confidence is what matters, so the brand wanted to rebuild its web experience around that need.
Challenge and goal
We needed to present a broad range without making it feel complicated, and to give a smooth experience to parents who often shop on their phones in short windows of time. Our goal was to organise product discovery around needs, bring reassuring information forward on product pages and simplify every step from basket to checkout.
Approach
What we did
User journey and information architecture
We made products findable both by type (wipes, bath and care, cleaning) and by stage, from pregnancy through to the active toddler years; menus and search follow the same logic.
Mobile-first interface
We designed the screens for the phone first: touch targets, product cards and basket access are all built to be comfortable with one hand.
Product page templates
By settling the order of content, usage information and trust signals, we created reusable page templates for every product.
Design system and build
We gathered colour, typography and components into a single library; the site was built on it, and new pages can be added in the same language.
Output
Deliverables and outcome
Deliverables
- Information architecture and sitemap
- Mobile and desktop interface designs
- Product and category page templates
- Component library and design system
- Purchase flow improvements
- The launched website
Outcome
Unibaby’s website now presents the range around the parent’s question: whatever they are looking for is a few taps away. Because the interface and brand language come from the same system, the site feels consistent, and the team can add new product and campaign pages without designing from scratch. The component library also provides a shared foundation for future mobile and campaign surfaces.
Services
Services used in this project
The capabilities that came together in this project, each explained in detail on its own page.
Next step
Planning something similar?
Let’s look at product discovery and the purchase flow on your website together. In the first call, we identify the most critical break in your user journey.
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