The support you look for,
on screen too.

Dynavit is Eczacıbaşı’s food supplement brand, spanning vitamins and minerals, collagen, herbal products and children’s products. The range is broad and every product serves a different purpose; users usually arrive with a need and want to find the right product themselves.

Our goal was to organise the broad range into a structure that is easy to explore by need and category and comfortable to browse on mobile, and to let the brand’s “The Support You Look For” promise come through at every step. Keeping informative content and shopping in the same flow was an important part of the goal.

dynavit.com.tr brings the broad range together in one experience that is explored by need. Users reach the product they look for quickly through the category shortcuts on the home page; blog and glossary content supports product discovery. Because campaign areas are built from the same components, the brand can take on new seasons without breaking the structure of the site.