An identity that makes
technology visible.

Test Teknoloji is a well-established communications technology company offering organisations cloud PBX, contact centre, video conferencing and omnichannel communication solutions. It needed a brand presence that could tell the story of its long experience and strong partnerships in the same breath as today’s cloud-first products. For enterprise decision-makers, trust starts with the first impression, and the brand presence needed to support that trust.

We had to keep the credibility of an established company while making the brand feel current and technological. Our goal was to build a single visual system, rather than separately designed pieces, in which everything from the brand mark to the web interface follows the same rules, and to bring that system to life in a website that makes the product range easy to understand.

Test Teknoloji now tells the story of its long experience in a current brand language. Because the mark, typography and interface come from one system, the website, presentations and digital content complement each other. The product range sits in a clearer structure on the site. With the guidelines and component library, the team can produce new solution pages and communication materials without drifting from the identity.