From the on-screen experience
to the campaign story.

We produced the website and campaigns for D-Smart, which offers digital TV and home internet, in one narrative; the holiday, Legendary Smart November, cancellation fee and internet campaigns share one language.

Scope: Website Campaigns
Year: 2025

See the website

Case study

Context and goal

Context

D-Smart is an established platform in Türkiye offering digital television and home internet services together. It operates in a market where competition is intense on both the broadcasting and the internet side, and campaigns are refreshed frequently. Keeping that fast-moving communication in line with the website is critical for the brand to stay trusted and recognisable.

Challenge and goal

Campaigns are produced throughout the year for different periods and different services. Our goal was to let each campaign deliver its own message clearly while keeping the brand whole, and to build the website as the surface where those campaigns land and the offer is presented clearly. Making sure production speed in busy periods did not weaken brand consistency was an important part of that goal.

Approach

What we did

Website

We structured a site that organises broadcasting and internet services, packages and campaign pages within one framework and can be updated quickly during campaign periods.

Campaign system

Instead of designing each campaign in isolation, we defined a shared visual and verbal framework that seasonal messages slot into.

Seasonal campaigns

We produced campaign creative for busy periods such as the holidays and Legendary Smart November within that framework.

Offer-led communication

For the cancellation fee and internet campaigns, we shaped a narrative that puts the offer itself first and adapts to each channel and format.

Output

Deliverables and outcome

Deliverables

Website design and campaign pages
Shared visual and verbal framework for campaigns
Holiday campaign
Legendary Smart November campaign
Cancellation fee campaign
Internet campaign

Outcome

D-Smart’s website and campaigns now read as parts of the same narrative. Campaigns covering different services in different periods complement each other through the shared framework, and people moving from an ad to the site meet the same offer. In a busy campaign calendar, new work can be produced quickly using ready-made rules, and the brand stays consistent in every period. Because campaign pages derive from the same templates, the site can absorb each new period in the calendar without breaking its structure.