DSGO025UX / 03D-Smart GO UX RESEARCH
Listening to users,
re-reading the experience.
For D-Smart GO, D-Smart’s streaming platform, we ran user research and analysis and put the platform’s interface and experience through a UX/UI audit to set out improvement priorities.
- Year
- 2025
Case study
Context and goal
Context
D-Smart GO is D-Smart’s streaming platform, offering series, films and live TV over the internet. Users reach the same content on phone, computer and TV; a consistent, easy experience on every screen directly shapes viewing habits.
Challenge and goal
Our goal was to understand, based on findings, how users use the platform and where they struggle, then to put the interface and flows through a systematic UX/UI audit and produce improvement priorities the team can act on.
Approach
What we did
User research
We looked at how users use the platform, what they look for and at which moments they give up.
Analysis
We mapped the findings onto the user journey and made the friction points in discovery, sign-up and viewing visible.
UX/UI audit
We audited the interface step by step for usability principles, accessibility and consistency across screens.
Priority plan
We ranked the recommendations by impact and ease of implementation and brought forward the improvements the team could start on right away.
Output
Deliverables and outcome
Deliverables
- User research findings
- User journey and friction map
- UX/UI audit report
- Prioritised improvement list
Outcome
The D-Smart GO team now has a shared picture that reads the platform experience through the user’s eyes, and an actionable improvement list. Decisions rest on findings rather than assumptions; because priorities are ranked by impact, the team can start with the steps that make the biggest difference.
Work images
DSGO025UX / 03Services
Services used in this project
The capabilities that came together in this project, each explained in detail on its own page.